Full bibliography

Summary. This chapter included discussion of the Wikipedia study within the context of formulating a more comprehensive theory of "ethics of possibility" in which individuals think about the ethical implications of novel contributions while they are contributing to them--and to possibly anticipate some of them--rather than succumbing to "optimism bias" or "confirmation bias" (thinking that "everything I do will go as I plan or want it to, and my brilliant idea has no downsides" or, perhaps worse, launching the product/service without an ethical thought and waiting for the market/civitas/community to figure out the implications.